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Email Contact@devexis.com Call Now 9731 77 6480

ARTICALS:

SEO: Search Engine Optimization

SEO is a process of affecting the visibility of a web page in a search engine. SEO have different kinds of search including image search, local search, academic search, news search and industry-specific vertical search engines. SEO gives an idea how search works, what people search for, the actual search terms or key words typed into search engines and which search engines are preferred by their targeted  audience. Optimising a website may involve editing its content. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

Webmasters and content providers began optimising sites for search engines in 1990’s. All Webmasters needed to do was to submit the address of the page or URL to the various engines which would send a spider to crawl that page, extracts the links to other pages from it return information found on the page.

Site owners have started to recognize the value of having their sites highly ranked and visible in search engine results. SEO is a manipulation of keywords and not marketing service. To provide better results to the users search engines had to adapt to ensure their results pages showed the most relevant search results rather than unrelated pages stuffed with numerous results by unscrupulous webmasters.

SEO is not an appropriate strategy for every website and other internet marketing strategies can be more effective like paid advertising through pay per clink campaigns. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

 

Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Optimization techniques highly tuned to the dominant search engines in the target market.

 

The search engine market shares vary from market to market as, does competition. Successful search optimization for international market may require professional translation of web pages, registration of the domain name with top level domain in the target market and web hosting that provides local IP address.

 

SEM: Search Engine Marketing

 

Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. SEM may incorporate Search Engine Optimization (SEO), which adjusts or rewrites website content achieve a higher ranking in search results pages to enhance pay per click (PPC) listings.

The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001. This was done to cover spectrum activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories and developing online marketing strategies for business, organization and individuals.

Comparison with SEO:

SEM is a wider discipline that incorporates in SEO. SEM includes both paid search results and organic search results. SEM uses paid advertising Ad words or Bing Ads, pay per click and article submissions, advertising and making sure SEO has been done. A key word analysis has been done by both SEO and SEM. These two are monitored carefully for the evolving best practices. The term SEM is exclusively used for pay per click advertising particularly in the commercial advertising.

Another part of SEM is Social Media Marketing. The SMM is a type of marketing that involves exploiting social media to influence consumers that one company`s products are valuable. SEO and SEM are two pillars of the one of the marketing job and they both run side by side to produce better results than focusing on only one pillar.

 

SMO: Social Media Optimization

Social Media Optimization is the number of social media out lets and communities to generate publicity to increase awareness of the product, brand and event. SMO is similar to search engine optimisation in the goal is to generate traffic and awareness for a website. Social media optimization refers to optimizing a website and its content in terms of sharing across the social media and networking sites.

Social media optimizing is becoming an increasingly important factor in search engine optimization as search engines are increasingly recommendation of the users of social networks such as Face book, Twitter, YouTube and Google+ to rank pages in the search engine results pages. The implication is that when a webpage is shared or “liked” by a user on a social network it counts as a vote for web pages quality. Due to personalised search results location based social media presences on the websites such as Yelp, Google Places, Foursquare, and Yahoo!! Local have grown increasingly important.

While social media optimization is related to search engine marketing, it differs in several ways. Primarily SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also benefit of successful social media optimisation. SMO is helpful to target particular geography in order to target and reach the potential customers. This helps in lead generation and contributes to high conversation rates.

Social Media Optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. An effective SMO campaign can harness the power of viral marketing. Social media optimizing is considered as integral of an online reputation management or search engine reputation management strategy for organizations or individuals who care about their online presence.

 

 

SMM: Social Media Marketing

Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Social Networking websites allow individuals and businesses to interact with one another and build relationship and communities online. When companies join these social networks and consumers can interact with them directly. The interaction can be more personal to users than traditional out bound marketing and advertising.

Social networking sites and blogs allow the followers “re-tweet” or “repost” comments made by others about the product being promoted. By repeating the message the users can connect more people. Because the information about the product is being promoted their and repeated thus creating traffic to the company/product.

Social networking are based on building the virtual communities that allow consumers to express their needs, wants and values and online. Social Media Marketing then connects these consumers and audiences to businesses that share the same needs, wants and values. Through social networks companies can interact the individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

Social networking sites also include vast amount of information about what products and services are provided by the companies and also in which the clients are interested. In order to integrated social networks within their marketing strategies companies have develop a marketing model.

Social media marketing provides the organizations with a way to connect to their customers. They also need to watch comments and concerns on social media and also protect their personal information.